marketing

noun

mar·​ket·​ing ˈmär-kə-tiŋ How to pronounce marketing (audio)
1
a
: the act or process of selling or purchasing in a market
did most of her marketing in local stores
b
: the process or technique of promoting, selling, and distributing a product or service
New automobiles are the subject of intense marketing.
2
: an aggregate (see aggregate entry 3 sense 1) of functions involved in moving goods from producer to consumer
The company will increase its budget for marketing.

Examples of marketing in a Sentence

The company will increase its budget for marketing. She has a job in marketing. She runs the company's marketing department.
Recent Examples on the Web Outlook | Google | Apple iCal | Office365 Rare phenomena, like a total solar eclipse, can be a good marketing opportunity for brands, said Koen Pauwels, associate dean, research and distinguished professor of marketing at Northeastern University. Parija Kavilanz, CNN, 4 Apr. 2024 The rebrand is meant to broaden its appeal to new generations, especially those who enjoy trying different cuisines, said Shani Seidman, chief marketing officer of Manischewitz’s parent company, Kayco. Jaclyn Peiser, Washington Post, 4 Apr. 2024 The focus on real-world events and physical products is a throwback marketing approach in the age of streaming music and social media. Glenn Peoples, Billboard, 3 Apr. 2024 And Hariharan sees a big financial opportunity in marketing on the cart's screens, with advertising becoming one of Amazon's fastest-growing businesses. Alina Selyukh, NPR, 3 Apr. 2024 So widespread adoption will probably require government incentives and some good marketing. Stephen Cass, IEEE Spectrum, 3 Apr. 2024 In a new interview, the chocolate maker’s U.K. and Ireland boss discussed how the group uses loud marketing practices to spark a change in how cocoa is sourced. Orianna Rosa Royle, Fortune Europe, 2 Apr. 2024 Additionally, Ashley Torres was promoted to marketing and partnerships coordinator. Chris Eggertsen, Billboard, 22 Mar. 2024 So when a team scores its biggest win in program history, a skeleton crew of employees is left to handle media requests, craft new marketing campaigns and otherwise seize the moment. Santul Nerkar, New York Times, 22 Mar. 2024

These examples are programmatically compiled from various online sources to illustrate current usage of the word 'marketing.' Any opinions expressed in the examples do not represent those of Merriam-Webster or its editors. Send us feedback about these examples.

Word History

First Known Use

1561, in the meaning defined at sense 1a

Time Traveler
The first known use of marketing was in 1561

Dictionary Entries Near marketing

Cite this Entry

“Marketing.” Merriam-Webster.com Dictionary, Merriam-Webster, https://www.merriam-webster.com/dictionary/marketing. Accessed 18 Apr. 2024.

Last Updated: - Updated example sentences
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