marketing

noun

mar·​ket·​ing ˈmär-kə-tiŋ How to pronounce marketing (audio)
1
a
: the act or process of selling or purchasing in a market
did most of her marketing in local stores
b
: the process or technique of promoting, selling, and distributing a product or service
New automobiles are the subject of intense marketing.
2
: an aggregate (see aggregate entry 3 sense 1) of functions involved in moving goods from producer to consumer
The company will increase its budget for marketing.

Examples of marketing in a Sentence

The company will increase its budget for marketing. She has a job in marketing. She runs the company's marketing department.
Recent Examples on the Web Despite no marketing campaign and minimal promotion, annual ridership rose by 73 percent on the shuttle from 2022 to 2023 — 75,680 passenger trips in 2022 versus 130,912 passenger trips in 2023. David Garrick, San Diego Union-Tribune, 28 Apr. 2024 Vicky Free, a former BET executive who became the first female global head of marketing and first Black woman in that role at Adidas, stayed for two years. Lila MacLellan, Fortune, 26 Apr. 2024 Blackpink’s agency, YG Entertainment, has already invested in the company through a deal with its distribution division, YG Plus, to assist in merchandising and marketing, as well as global distribution. Jeff Benjamin, Billboard, 26 Apr. 2024 Yet in recent years, leaders of the Congressional Black Caucus have vocally supported menthol restrictions, arguing deliberate marketing to Black communities fueled millions of new tobacco users and deaths over the years. Sarah Owermohle, STAT, 26 Apr. 2024 Facilitating the trade or marketing of weight loss or muscle gain products is also on its way out. Andrea Chang, Los Angeles Times, 25 Apr. 2024 So did Marc Weinstock, president of worldwide marketing and distribution for Paramount Pictures. Cynthia Littleton, Variety, 25 Apr. 2024 The Fans First Act bans fake tickets and deceptive marketing tactics that trick our fans into paying more for tickets that may never get them into a show. Daniel Kreps, Rolling Stone, 25 Apr. 2024 The higher expenses were due to higher marketing and promotions costs. Georg Szalai, The Hollywood Reporter, 25 Apr. 2024

These examples are programmatically compiled from various online sources to illustrate current usage of the word 'marketing.' Any opinions expressed in the examples do not represent those of Merriam-Webster or its editors. Send us feedback about these examples.

Word History

First Known Use

1561, in the meaning defined at sense 1a

Time Traveler
The first known use of marketing was in 1561

Dictionary Entries Near marketing

Cite this Entry

“Marketing.” Merriam-Webster.com Dictionary, Merriam-Webster, https://www.merriam-webster.com/dictionary/marketing. Accessed 2 May. 2024.

Last Updated: - Updated example sentences
Love words? Need even more definitions?

Subscribe to America's largest dictionary and get thousands more definitions and advanced search—ad free!