play video affect vs effect
Commonly Confused

Affect vs. Effect

Here's the lowdown on what may be the most confusing pair of words in the English language.


Here's the lowdown on what may be the most confusing pair of words in the English language.

Up next

play video affect vs effect
Affect vs. Effect

 

Here's the lowdown on what may be the most confusing pair of words in the English language.

play video ie vs eg
i.e. vs. e.g.

 

Often used, often confused. Here's some guidance and insight.

play video between you and i or me
I vs. Me

 

'Between you and __'? Simple guidance for a tricky pronoun.

play there theyre their video
There, They're, Their

 

There, there. We'll sort it out.

play alt-5db61f2bd1cc5
How Do You Pronounce 'Groceries'?

 

Is there one standard way?

play video drive safe ly
Drive Safe: In Praise of Flat Adverbs

 

You don't have to end all your adverbs in -ly to talk right.

play emily-brewster-with-the-words-effect-affect-on-screen
How to Remember 'Affect' and 'Effect'

 

A simple way to keep them apart. (Most of the time.)